![]() Micromax decided to create a new phone whose battery lasted for 30 days. Sharma managed to convince the founders and they decided to risk entering the market. This was because the market was then dominated by the likes of Nokia, Samsung, Motorola, and LG. Sharma took this idea to the other founders at Micromax who were skeptical of its success. He saw an opportunity and understood how revolutionary a low budget phone with a long battery life could be in India. He charged the battery in another village overnight, bringing it back to help power the phone the next morning.Īlthough astonished Sharma was able to come to terms with the electricity problems India faced. This intrigued Rahul Sharma and on questioning the truck driver he was told by the truck driver that he actually made his living this way. Rahul Sharma was introduced to the idea of fixed wireless terminals by one of his Finnish colleagues. Micromax in the early 2000s was largely a software company known as Micromax Softwares. In fact Rahul Sharma one of the most prominent figures in Micromax only joined the company along with Sumeet Arora and Vikas Jain as equal partners in 1999. The company was later called Micromax Informatics. It started out as a distributor of computer hardware for different brands like Dell, HP, and Sony. When Micromax was founded in 1991 by Rajesh Agarwal it was never a phone company. Many of us would remember Micromax from its fame in the 2010s as a mobile phone manufacturer. What happened to Micromax – Factors that led to the fall!.
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