![]() The show was aired in the UK on Decemand viewed by 2.5 million viewers. In 2007 La Ruina set up his own company, PUA Training and trainers were used from his company on a Channel 4 documentary, First Cut: The Rules of Seduction which documented the training of men in seducing women. This set La Ruina on the path of producing his own method of seducing women. ![]() Mystery as great role models but they only provided him with an attitude and not a complete structure for meeting women. La Ruina viewed pick-up artists such as Erik von Markovik a.k.a. It was at this time where he met other pick-up artists. Fueled by desperation and the fear of being alone for the rest of his life, La Ruina visited London's bars and clubs to meet women. He claims that it was here that he acquired the nickname Gambler.īy his own admission, La Ruina was unsuccessful with women throughout his early life, by age 21 he had never kissed a woman. He describes himself as having developed a talent for the stock market at age 18, where he used his life savings successfully to earn himself a comfortable sum of money. At school, La Ruina was bullied and changed schools because of it, but the problem continued. La Ruina was born in London of Italian descent and raised in Cambridge where he describes his childhood as being academically and socially problematic.
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